Target Audience Strategy

  1. Content interests
  2. Define Needs
  3. Whats the Impact
  4. Why they buy
  5. who do they buy from
  6. background
  7. 100 keywords with 40searches
  8. journey by persona type

Competitive Analysis

  1. organic search competitors
  2. oppurtunities or gaps
  3. visit workshops
  4. engagement analysis
  5. Who to focus on
  6. their content for competitors
  7. Backlinks
  8. KPI’s

Keyword Planning

  1. USP – provide jobs. Social Samosa jobs
  2. Offsite- Quality of links, relevancy
  3. link neighborhood
  4. link diversity
  5. freshness
  6. social sharing
  7. Link bait generation.

Keyword Planning 2

  1. Define Goals
  2. linkedin for keywords
  3. hubspot/ubersuggest
  4. onsite update/alt tags

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