ContentMarketing

SEO Checklist

By August 30, 2018 No Comments

On page SEO checklist

  1. Perform keyword research
  2. Choose keywords you are able to rank for
  3. Write high-quality content around search intent
  4. Ensure that content length is sufficient
  5. Include target keyphrase in article title
  6. Include your target keyphrase in the header
  7. Include target keyphrase in the first 100 words
  8. Include target keyphrase in the last 100 words
  9. Create and enticing meta description
  10. Include the target keyword in the URL
  11. Keyword density check
  12. Use synonyms & LSI keywords of your target keyphrase
  13. Write for users, not search engines
  14. Use plenty of related images
  15. Use the target search phrase in the name/description of the first image in you article
  16. Use the search phrase or synonyms in the description of images
  17. Make sure you have correct grammar and spelling in your article
  18. Include Engaging Content
  19. Include youtube or other videos where relevant
  20. Include relevant outgoing links to additional content
  21. Include internal links to related content
  22. Encourage sharing to boost social signals
  23. Encourage readers to comment

Technical SEO

  1. Verify your site on Google Search Console
  2. Fix any google search console server errors
  3. Make sure that your site loads fast
  4. Fetch and index your article
  5. Ensure that google can crawl your site
  6. Make sure that google sees your site as mobile friendly
  7. Find and fix broken links

Negative SEO Checklist

  1. Make sure that site is not thin in content
  2. Create a unique meta description for each article
  3. Do not create create ad-heavy content
  4. Site responsiveness
  5. High user bounce rates from search engines
  6. Difficult site usability
  7. Web site does not load fast
  8. Website SSL secured
  9. Keyword stuffing
  10. Keyword hiding
  11. Long URLs
  12. Cloaking
  13. Site Hacked/Malware/Spam
  14. Buying links/farming
  15. Selling links/bad neighbourhoods
  16. Link spamming/poor quality links
  17. Over optimized anchor texts
  18. Young Domain
  19. Private WHois Info
  20. Duplicate content on the site
  21. Too Many outbound links
  22. No Broken Links/ Server errors
  23. Invalid HTML/CSS

Local SEO Checklist

  1. Ensure you have featured, Name, Address, Phone
  2. Add a google My Business Listing
  3. Get reviews on other locations
  4. Respond to negative reviews professionally
  5. NAP details should be consistent
  6. Name, Address, Phone on sitewide footer
  7. Add schema location markup to site
  8. Make telephone number highly visible & linked
  9. All location pages linked to from menu
  10. Submit you business to bing Places

Build Local Citations to your NAP

  1. Build specific citations each physical location
  2. Ensure the data you are using is correct
  3. Use both generic/niche specific citations

Local SEO content checklist

  1. Mention location you are optimizing for
  2. If you resell products, do not duplicate content
  3. Dont publish thin pages just to rank for specific cities
  4. Use local customer testimonials for local landing pages
  5. Feature local staff members
  6. Sponsor local events, communities, teams
  7. Create local-specific tips around your product or service
  8. Interview local experts and write about them

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